{"id":14130,"date":"2026-11-09T14:42:03","date_gmt":"2026-11-09T13:42:03","guid":{"rendered":"https:\/\/evropskakuca.rs\/izvestaj\/pocela-nedelja-virtuelne-realnosti-umetnost-kultura-i-nove-tehnologije\/"},"modified":"2026-11-09T14:52:00","modified_gmt":"2026-11-09T13:52:00","slug":"pocela-nedelja-virtuelne-realnosti-umetnost-kultura-i-nove-tehnologije","status":"publish","type":"izvestaj","link":"https:\/\/evropskakuca.rs\/en\/izvestaj\/pocela-nedelja-virtuelne-realnosti-umetnost-kultura-i-nove-tehnologije\/","title":{"rendered":"Virtual Reality Week Has Begun: Art, Culture and New Technologies"},"content":{"rendered":"

French VR Week brings art and cultural heritage into virtual reality<\/strong><\/p>\n

How are new technologies changing the way we experience art and cultural heritage? Audiences can find out at French VR Week<\/strong><\/a>, a programme of the French Institute in Serbia<\/a> and Europe House, running from 9 to 25 November in Belgrade, Ni\u0161 and Novi Pazar.<\/strong><\/p>\n

The programme opened on 9 November in the Europe House Belgrade salon. It includes interactive virtual reality experiences and 360-degree films, from contemporary French art projects to content inspired by European cultural heritage, as well as animated programmes for children.<\/p>\n

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\u201cVirtual reality does not only change the way we create and experience art. It also shapes how we tell stories, understand one another and present our values in the digital world. Immersive technologies allow us to discover new artistic languages, reach new audiences and open space for dialogue between different countries, generations and communities. The European Union has an important role in this process. Innovation and values must advance together, and technologies should remain human-centred, transparent and accountable\u201d<\/em>, said Radim Dvo\u0159\u00e1k<\/strong>, Head of the Media, Communication and Information Section of the EU Delegation to Serbia, at the opening.<\/p>\n<\/blockquote>\n

French VR Week is also an opportunity to get to know virtual reality as a space for artistic expression and storytelling, and to connect local creators, students and the international scene.<\/p>\n

The programme is part of the French Pulse<\/a> initiative, organised by the French Institute in Serbia to encourage dialogue between contemporary creative work and new technologies.<\/p>\n

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Branislav Glumac<\/strong>, Coordinator of Cultural Activities at the French Institute in Serbia, noted that French VR Week is part of the broader French Pulse initiative, dedicated to the relationship between new technologies and contemporary creative work. He thanked the programme\u2019s partners, including the Faculty of Media and Communications, Film XR and VR IN, as well as other participants, and announced a presentation of the work of the Pixels2Pixels studio on the subject of Kova\u010dica.<\/p>\n

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\u201cIn a time of accelerated technological development, it is important to open space for a conversation about contemporary art and creative work through new technologies. This programme allows audiences to get to know different approaches to virtual reality, and to discover the potential it offers to artists and cultural professionals\u201d<\/em>, Glumac said.<\/p>\n<\/blockquote>\n

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Georgy Molodtsov<\/strong>, director, creative producer and curator working in innovation, who lives and works in Paris, stressed that the aim of the programme is not only to present internationally recognised works, but also to encourage the growth of the local VR scene.<\/p>\n

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\u201cWe want to inspire local communities, professionals and students to start creating, develop their own projects and reach an international level. France was among the first countries to recognise virtual and augmented reality as part of cultural and film production, and today the biggest European and world film festivals include these works in their programmes. They are no longer just examples of technological innovation, but an important part of the development of art and the cultural industries\u201d,<\/em> Molodtsov said.<\/p>\n<\/blockquote>\n

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The programme is divided into interactive VR experiences<\/strong> and 360-degree films<\/strong>. Visitors will be able to explore content devoted to music, classical art and contemporary creative work, projects inspired by the works of Renoir and Van Gogh, and experiences that bring historical and cultural heritage to life, including the Roman Colosseum. A special segment consists of animated and other immersive content for children and families.<\/p>\n

All programmes are free, with advance booking of a time slot required<\/strong>. Visitors can browse the catalogue and choose the experience they want on the website frenchvrweek.com<\/strong><\/a><\/p>\n

French VR Week: dates and locations<\/strong><\/p>\n