The starting point of this year’s campaign in Serbia will be a series of joint bicycle rides with Olympic cyclist Ivan Stević bringing together institutions representatives and partners. The rides will lead to primary schools and town squares, where interactive programmes will connect participants of different generations. Through cycling and walking, the initiative will highlight the central message of this year’s campaign.
In Belgrade, the programme will combine the joint ride with an educational session at a primary school focusing on traffic safety, safe routes, intergenerational fairness, and active and inclusive mobility, complemented by a Tour de Fun mini skills course.
In Niš, the programme will bring together cycling, traffic safety and school-based activities, alongside a Sports for All event in Čair Park bringing together citizens, local sports clubs and sports enthusiasts. Novi Pazar will combine cycling and pedestrian activities, safe-route mapping, a mobility photography exhibition, a Tour de Fun skills and traffic safety course, and a recreational bicycle ride through the city.
In Niš, a trail route on Kalafat Mountain connected to the E7 European Long-Distance Path will be cleaned, marked and launched with a demonstration training race. In Subotica, European Mobility Week will be linked to the celebration of 25 years of German Development Cooperation in Serbia, with bicycle tours showcasing the Resilient Cities in Serbia project and selected Climate Spots. In Aranđelovac, Car-Free Day will transform part of Knjaza Miloša Street into a public space for pedestrians, cyclists, children, older people and persons with disabilities, featuring a children’s traffic safety and cycling skills zone, a recreational bicycle ride, an interactive citizen zone and a “City Safari” accessibility walk.
A central message of this year’s campaign is: sustainable mobility must be designed for everyone, regardless of physical ability. Mr Milan Petrović, a Serbian Paralympic cyclist, will join the programme as an advocate for accessibility and inclusion.
European Mobility Week 2026 is organised by the Delegation of the European Union to Serbia in partnership with the EU for Green Agenda in Serbia, European Investment Bank (EIB) and Transport Community. The campaign also brings together cities and municipalities, schools, EU Member State embassies, EU-funded projects, Programmes, CSOs and other partners across the country.